ADV is a higher education research, marketing, and brand strategy firm. Since our founding, we have maintained several key tenets for how we approach this work:

• Lean & Focused: ADV has all the resources to accomplish your stated goals, but without the vast overhead and complications of large agencies. Our streamlined structure allows us to move quickly, stay agile, and focus entirely on delivering results, ensuring your project receives dedicated attention and expert execution at every step.
• Selective and Impact-Driven: We are highly selective in the projects we take on, focusing only on those that align with our core expertise and where we know we can deliver exceptional value. We do not chase every RFP or take on work that does not match our strengths. By being disciplined in our choices, we ensure that each project benefits from our full commitment and attention. This also means that when we take on a project, we are fully able and committed to completing it on the client’s timeline.
• Expertise Every Step of the Way: All projects are led and executed by the team specified in this proposal – professionals with deep industry experience. We do not delegate critical work to junior analysts or step in only at the end. From kickoff to final deliverable, our leadership team is directly involved in every phase, ensuring the highest level of insight, expertise, and attention to detail throughout.
• Flexible and Adaptive: We often uncover new insights along the way. In response, we are agile, adjusting the scope of the project as needed to focus on emerging areas of importance. Our goal is to deliver the most valuable information and insights—not to rigidly adhere to a predetermined plan. This flexibility ensures that we can pivot when necessary, always prioritizing what will best serve your needs.
• One Size Fits One: We recognize that every client’s needs are unique, which is why we do not “productize” solutions. Each project is tailored to your specific circumstances, challenges, and opportunities. We take the time to understand your competitive landscape, internal dynamics, and strategic objectives to create an approach built entirely around your goals—ensuring our insights and recommendations are as relevant and actionable as possible.

The effectiveness of our approach can be measured in the success our clients have achieved, the variety and quality of our clients from coast to coast, and the satisfaction clients have expressed about our work. As a testament to the value we deliver, 94% of the colleges we have worked with have returned to ADV for further work.