2024 Online Program Marketing and Recruitment Practices Report
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Official Sponsor of Association of Catholic Colleges and Universities
Products
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Category Selection:
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Industry Categories *
STUDENT LIFE SERVICES
48
Student Services - General
1
Residence Life and Housing
2
Conduct and Title IX
0
Campus Safety Solutions
9
Study Abroad and International Student Support
14
Show More (2)
DEI and Campus Climate
10
Student Engagement Platforms
12
Show Less (2)
EXECUTIVE SUITE/PRESIDENT'S OFFICE SERVICES
3
Event Management
0
Travel Support
1
Board Software
2
SEARCH AND COACHING
46
Team Coaching/Advising
9
Search - Financial
2
Search - Other Cabinet
3
Search - Academic Leadership
23
Search - Interim
1
Show More (3)
Search - President
3
Executive Coaching
12
Search - Enrollment
1
Show Less (3)
ADVANCEMENT AND ALUMNI
37
Campaign Services
6
Alumni Services and Relations
5
Grants
15
Advancement/Development
16
MARKETING AND RECRUITMENT
33
Digital Marketing and Advertising
8
Strategic Communications and Public Relations
7
General/Other
7
Website Management
2
Branding and Creative Services
13
LEADERSHIP AND STRATEGY
62
Strategic Planning
41
Leadership and Strategy General
36
Institutional Research
0
ACADEMIC AFFAIRS
104
Library Services
2
Academic Affairs - General
11
Learning Management System (LMS)
22
Textbook and Course Materials
16
Academic Efficiency
17
Show More (5)
Advising and Academic Support
11
Online Program Management and Support
21
Adult Learning
5
Program Development
13
Accreditation
4
Show Less (5)
CAREER SERVICES
19
Internships
2
General/Other
11
Employer Relations
2
Interview Preparation and Resume Building
6
FINANCES AND OPERATIONS
39
Financial Management
8
Financial Operations and Services
8
Financial Advisory and Consulting
19
Financial Software
7
STUDENT HEALTH AND WELLNESS
23
Telehealth and Teletherapy Services
8
Student Health Services
3
Health and Wellness Platforms
7
Health and Wellness Management
5
INFORMATION TECHNOLOGY
49
Software and Applications
15
Infrastructure and Network Solutions
3
Technology Infrastructure
10
Information Technology
7
Consulting and IT Services
16
Show More (1)
Cybersecurity and Data Management
12
Show Less (1)
ENROLLMENT AND RETENTION
57
Retention and Student Success
16
Transfer Students
2
Financial Aid Management
8
International Student Recruitment
5
Customer Relationship Management (CRM)
9
Show More (1)
Enrollment Management
26
Show Less (1)
LEGAL AND COMPLIANCE
21
Legal Strategy and Resources
11
Government Relations
1
Mergers and Acquisitions
3
Compliance
7
ADMINISTRATIVE SERVICES
24
Administration
2
Human Resources
11
Student Information Systems
3
Retirement and Benefits
7
Legal Services and Risk Management
1
FACILITIES
78
Construction and Project Management
17
Transportation Management
1
Architecture and Design
38
Facilities Management
10
Dining Services
13
Show More (1)
Master Planning
4
Show Less (1)
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Category Selection:
Select any categories from those you have selected for your main listing. If you wish to include more categories, add them to your main listing first and after doing so, they will appear below.
Industry Categories *
STUDENT LIFE SERVICES
48
Student Services - General
1
Residence Life and Housing
2
Conduct and Title IX
0
Campus Safety Solutions
9
Study Abroad and International Student Support
14
Show More (2)
DEI and Campus Climate
10
Student Engagement Platforms
12
Show Less (2)
EXECUTIVE SUITE/PRESIDENT'S OFFICE SERVICES
3
Event Management
0
Travel Support
1
Board Software
2
SEARCH AND COACHING
46
Team Coaching/Advising
9
Search - Financial
2
Search - Other Cabinet
3
Search - Academic Leadership
23
Search - Interim
1
Show More (3)
Search - President
3
Executive Coaching
12
Search - Enrollment
1
Show Less (3)
ADVANCEMENT AND ALUMNI
37
Campaign Services
6
Alumni Services and Relations
5
Grants
15
Advancement/Development
16
MARKETING AND RECRUITMENT
33
Digital Marketing and Advertising
8
Strategic Communications and Public Relations
7
General/Other
7
Website Management
2
Branding and Creative Services
13
LEADERSHIP AND STRATEGY
62
Strategic Planning
41
Leadership and Strategy General
36
Institutional Research
0
ACADEMIC AFFAIRS
104
Library Services
2
Academic Affairs - General
11
Learning Management System (LMS)
22
Textbook and Course Materials
16
Academic Efficiency
17
Show More (5)
Advising and Academic Support
11
Online Program Management and Support
21
Adult Learning
5
Program Development
13
Accreditation
4
Show Less (5)
CAREER SERVICES
19
Internships
2
General/Other
11
Employer Relations
2
Interview Preparation and Resume Building
6
FINANCES AND OPERATIONS
39
Financial Management
8
Financial Operations and Services
8
Financial Advisory and Consulting
19
Financial Software
7
STUDENT HEALTH AND WELLNESS
23
Telehealth and Teletherapy Services
8
Student Health Services
3
Health and Wellness Platforms
7
Health and Wellness Management
5
INFORMATION TECHNOLOGY
49
Software and Applications
15
Infrastructure and Network Solutions
3
Technology Infrastructure
10
Information Technology
7
Consulting and IT Services
16
Show More (1)
Cybersecurity and Data Management
12
Show Less (1)
ENROLLMENT AND RETENTION
57
Retention and Student Success
16
Transfer Students
2
Financial Aid Management
8
International Student Recruitment
5
Customer Relationship Management (CRM)
9
Show More (1)
Enrollment Management
26
Show Less (1)
LEGAL AND COMPLIANCE
21
Legal Strategy and Resources
11
Government Relations
1
Mergers and Acquisitions
3
Compliance
7
ADMINISTRATIVE SERVICES
24
Administration
2
Human Resources
11
Student Information Systems
3
Retirement and Benefits
7
Legal Services and Risk Management
1
FACILITIES
78
Construction and Project Management
17
Transportation Management
1
Architecture and Design
38
Facilities Management
10
Dining Services
13
Show More (1)
Master Planning
4
Show Less (1)
2
3
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The 2024 Online Program Marketing and Recruitment Practices Report captures the results from a survey of 214 marketing and recruitment professionals. Key findings are built around five interlinked institutional imperatives that must be in place for institutions to successfully grow online enrollment and are underpinned by what online students told us was most important.
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