2024 Online Program Marketing and Recruitment Practices Report
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Industry Categories *
ACADEMIC AFFAIRS
95
Academic Affairs - General
9
Academic Efficiency
18
Accreditation
4
Adult Learning
3
Advising and Academic Support
13
Show More (5)
Learning Management System (LMS)
18
Library Services
3
Online Program Management and Support
18
Program Development
14
Textbook and Course Materials
18
Show Less (5)
ADMINISTRATIVE SERVICES
43
Administration
4
Grants and Institutional Research
17
Human Resources
14
Legal Services and Risk Management
2
Retirement and Benefits
8
Show More (1)
Student Information Systems
4
Show Less (1)
ADVANCEMENT AND ALUMNI
22
Advancement/Development
16
Alumni Services and Relations
5
Campaign Services
7
CAREER SERVICES
16
Employer Relations
3
General/Other
10
Internships
3
Interview Preparation and Resume Building
3
ENROLLMENT AND RETENTION
58
Customer Relationship Management (CRM)
12
Enrollment Management
31
Financial Aid Management
9
International Student Recruitment
8
Retention and Student Success
19
Show More (1)
Transfer Students
4
Show Less (1)
EXECUTIVE SUITE/PRESIDENT'S OFFICE SERVICES
5
Board Software
4
Event Management
1
Travel Support
2
FACILITIES
80
Architecture and Design
38
Construction and Project Management
17
Dining Services
15
Facilities Management
10
Master Planning
5
Show More (1)
Transportation Management
1
Show Less (1)
FINANCES AND OPERATIONS
40
Financial Advisory and Consulting
18
Financial Management
9
Financial Operations and Services
9
Financial Software
9
INFORMATION TECHNOLOGY
45
Consulting and IT Services
17
Cybersecurity and Data Management
12
Information Technology
6
Infrastructure and Network Solutions
3
Software and Applications
15
Show More (1)
Technology Infrastructure
9
Show Less (1)
LEADERSHIP AND STRATEGY
51
Leadership and Strategy General
30
Strategic Planning
31
LEGAL AND COMPLIANCE
20
Compliance
6
Government Relations
1
Legal Strategy and Resources
11
Mergers and Acquisitions
2
MARKETING AND RECRUITMENT
33
Branding and Creative Services
15
Digital Marketing and Advertising
8
General/Other
8
Strategic Communications and Public Relations
8
Website Management
3
SEARCH AND COACHING
51
Executive Coaching
17
Search - Academic Leadership
25
Search - Enrollment
1
Search - Financial
2
Search - Interim
1
Show More (3)
Search - Other Cabinet
3
Search - President
3
Team Coaching/Advising
8
Show Less (3)
STUDENT HEALTH AND WELLNESS
24
Health and Wellness Management
5
Health and Wellness Platforms
7
Student Health Services
4
Telehealth and Teletherapy Services
8
STUDENT LIFE SERVICES
48
Campus Safety Solutions
11
Conduct and Title IX
0
DEI and Campus Climate
11
Residence Life and Housing
2
Student Engagement Platforms
9
Show More (2)
Student Services - General
2
Study Abroad and International Student Support
14
Show Less (2)
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Category Selection:
Select any categories from those you have selected for your main listing. If you wish to include more categories, add them to your main listing first and after doing so, they will appear below.
Industry Categories *
ACADEMIC AFFAIRS
95
Academic Affairs - General
9
Academic Efficiency
18
Accreditation
4
Adult Learning
3
Advising and Academic Support
13
Show More (5)
Learning Management System (LMS)
18
Library Services
3
Online Program Management and Support
18
Program Development
14
Textbook and Course Materials
18
Show Less (5)
ADMINISTRATIVE SERVICES
43
Administration
4
Grants and Institutional Research
17
Human Resources
14
Legal Services and Risk Management
2
Retirement and Benefits
8
Show More (1)
Student Information Systems
4
Show Less (1)
ADVANCEMENT AND ALUMNI
22
Advancement/Development
16
Alumni Services and Relations
5
Campaign Services
7
CAREER SERVICES
16
Employer Relations
3
General/Other
10
Internships
3
Interview Preparation and Resume Building
3
ENROLLMENT AND RETENTION
58
Customer Relationship Management (CRM)
12
Enrollment Management
31
Financial Aid Management
9
International Student Recruitment
8
Retention and Student Success
19
Show More (1)
Transfer Students
4
Show Less (1)
EXECUTIVE SUITE/PRESIDENT'S OFFICE SERVICES
5
Board Software
4
Event Management
1
Travel Support
2
FACILITIES
80
Architecture and Design
38
Construction and Project Management
17
Dining Services
15
Facilities Management
10
Master Planning
5
Show More (1)
Transportation Management
1
Show Less (1)
FINANCES AND OPERATIONS
40
Financial Advisory and Consulting
18
Financial Management
9
Financial Operations and Services
9
Financial Software
9
INFORMATION TECHNOLOGY
45
Consulting and IT Services
17
Cybersecurity and Data Management
12
Information Technology
6
Infrastructure and Network Solutions
3
Software and Applications
15
Show More (1)
Technology Infrastructure
9
Show Less (1)
LEADERSHIP AND STRATEGY
51
Leadership and Strategy General
30
Strategic Planning
31
LEGAL AND COMPLIANCE
20
Compliance
6
Government Relations
1
Legal Strategy and Resources
11
Mergers and Acquisitions
2
MARKETING AND RECRUITMENT
33
Branding and Creative Services
15
Digital Marketing and Advertising
8
General/Other
8
Strategic Communications and Public Relations
8
Website Management
3
SEARCH AND COACHING
51
Executive Coaching
17
Search - Academic Leadership
25
Search - Enrollment
1
Search - Financial
2
Search - Interim
1
Show More (3)
Search - Other Cabinet
3
Search - President
3
Team Coaching/Advising
8
Show Less (3)
STUDENT HEALTH AND WELLNESS
24
Health and Wellness Management
5
Health and Wellness Platforms
7
Student Health Services
4
Telehealth and Teletherapy Services
8
STUDENT LIFE SERVICES
48
Campus Safety Solutions
11
Conduct and Title IX
0
DEI and Campus Climate
11
Residence Life and Housing
2
Student Engagement Platforms
9
Show More (2)
Student Services - General
2
Study Abroad and International Student Support
14
Show Less (2)
2
3
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Back
The 2024 Online Program Marketing and Recruitment Practices Report captures the results from a survey of 214 marketing and recruitment professionals. Key findings are built around five interlinked institutional imperatives that must be in place for institutions to successfully grow online enrollment and are underpinned by what online students told us was most important.
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